Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Instagram Rumored to be Testing a Hashtag Selector Tool, Geo-fenced Posts
Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to geo-fence posts and a video-tagging feature, according to a TechCrunch report.
Instagram is continuing to build out its platform to attract more advertisers and marketers. Now, with more than 1 billion monthly active users, the Facebook-owned app is rumored to be testing features that could help businesses in a number of ways.
Read more at Marketing Land
Uber Pays $148m Over Data Breach Cover-Up
Ride-hailing firm Uber is paying $148m (£113m) to settle legal action over a cyber-attack that exposed data from 57 million customers and drivers.
The massive breach happened in 2016 but Uber sought to hide it from regulators.
The company paid the hackers behind the intrusion $100,000 to delete the data they grabbed from Uber’s cloud servers.
Read More at BBC
Nine Marketing Pros Weigh In On That Bold ‘IHOb’ Campaign
Earlier this year, IHOP temporarily “changed” its name to IHOb, the international house of burgers. It was received with much resistance and seemed to blow up the internet. We now know that the campaign was simply a marketing stunt to get people aware of the chain’s burger options, as confirmed by the brand itself.
Read more at Forbes.
With Marketo Mega-Deal, Adobe’s Reach Just Got a Whole Lot Wider
“This deal,” wrote IDC Sales Technology Research Director Gerry Murray and Program Vice President Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing campaign management.”
“The conversation is over,” they said.
While there might appear to be “functional overlaps” between Marketo and Adobe Campaign, they pointed out, Marketo is focused on B2B and Adobe on B2C, providing the kind of dual engines that Oracle has with its B2B Eloqua and its B2C Responsys or Salesforce with B2B Pardot and B2C ExactTarget/Marketing Cloud.
Read more at MarTech Today
60 Digital Marketing Tools to Help You Grow Your Business [Infographic]
Digital marketing is based upon being relevant. To be relevant you must be able to stay on top of all phases of your internet property. Luckily there are tools available to help monitor and maintain every facet. Here are 60 Digital Marketing tools they find essential to scaling up your business! Netsville has been using tools like these for over 20 years to help manage our customer’s and our own internet properties.
Read more at Netsville
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.