Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to geo-fence posts and a video-tagging feature, according to a TechCrunch report.
Instagram is continuing to build out its platform to attract more advertisers and marketers. Now, with more than 1 billion monthly active users, the Facebook-owned app is rumored to be testing features that could help businesses in a number of ways.
Read more at Marketing Land
Ride-hailing firm Uber is paying $148m (£113m) to settle legal action over a cyber-attack that exposed data from 57 million customers and drivers.
The massive breach happened in 2016 but Uber sought to hide it from regulators.
The company paid the hackers behind the intrusion $100,000 to delete the data they grabbed from Uber’s cloud servers.
Read More at BBC
Earlier this year, IHOP temporarily “changed” its name to IHOb, the international house of burgers. It was received with much resistance and seemed to blow up the internet. We now know that the campaign was simply a marketing stunt to get people aware of the chain’s burger options, as confirmed by the brand itself.
Read more at Forbes.
“This deal,” wrote IDC Sales Technology Research Director Gerry Murray and Program Vice President Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing campaign management.”
“The conversation is over,” they said.
While there might appear to be “functional overlaps” between Marketo and Adobe Campaign, they pointed out, Marketo is focused on B2B and Adobe on B2C, providing the kind of dual engines that Oracle has with its B2B Eloqua and its B2C Responsys or Salesforce with B2B Pardot and B2C ExactTarget/Marketing Cloud.
Read more at MarTech Today
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Read more at Netsville
Check back next week for more Netsville Internet Marketing picks from across the web!
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