Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process.
Disorganization in the sales process
There’s nothing worse than losing out on a lead’s business because of structural disorganization. Clever marketing campaigns and good products won’t help much if sales representatives don’t contact prospects at the opportune moment. Removing this disorganization can have a big impact on sales.
Read more at Business 2 Community
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market.
This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in broad generalities.
This is a real problem because knowing exactly who you’re targeting with your marketing is the key to successfully reaching, connecting with and convincing them to buy what you’re selling. So, while it’s tempting to jump right into building your marketing campaigns and putting together creative, it always pays to stop and think about your target market first
Read More at Marketing Land
Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with anger and boycotts.”
But the calculated gamble appears to have paid off for shoe giant in free publicity and sales.
According to a new report from Edison Trends, Nike’s online sales grew by 31 percent over last year during the Labor Day weekend period, compared to a 17 percent increase in 2017. The company compared 2017 and 2018 online sales and found an increase corresponding with the controversy and release of an associated video ad campaign.
Read more at Marketing Land.
Like most things in life, marketing is continuously evolving and more so than ever before. We are currently in the midst of a transformative marketing stage. The dynamics driving this era are technology (e.g., artificial intelligence (AI), data management platforms (DMPs), customer relationship managers (CRMs), etc.), social media, mobile, declining brand trust, changing consumer habits, blurred lines between business-to-business (B2B) and business-to-consumer (B2C) marketing, increased competition, and the realization that emotion — not just logic — plays a huge role in all decisions. These factors are, or should be, influencing how we approach marketing, branding, advertising, messaging and communications.
Read more at Search Engine Land.
If you’re in desperate need of some marketing inspiration, look no further than tech giant Apple Inc.—the ultimate marketing role model.
When it comes to content marketing, no one does it better than Apple. What’s the secret behind Apple’s hugely successful marketing campaigns?
For one, Apple’s marketing strategy relies on the effortless power of minimalism and simplicity. This is why you’ll never find any information on where or how to buy the product in Apple ads. Apple lets their products speak for themselves (and you should too)!
Read more at Netsville
Check back next week for more Netsville Internet Marketing picks from across the web!
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