Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Technology and startup companies are well ahead of most industries in applying digital technology to all areas of a business. Digital transformation isn’t simply integrating new digital technology, it’s about fundamentally changing your business’s operational model. It’s about delivering a new kind of value to your customers through technology and automation. This will look different for each and every business, based on the unique challenges and current processes in place.
Read more at Forbes.
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
Read more at Search Engine Land.
For SEO, how are people discovering you? What questions would they ask Google that could lead them to you? Let’s say you own a car dealership and want to own “best car dealership in Minnesota.” Yes, you could go to Google Adwords and spend money on a search term. But buying your way into SEO popularity can be expensive. (And most consumers ignore obvious ads.)
Read more at Entrepreneur.
For digital marketers, engagement is key. While it’s certainly important that internet users see your content and process it, actually getting them to interact with it is the name of the game. But persuading passive users to take more of an active role in the social media landscape is easier said than done.
Read more at Netsville.
Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI.
Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff to a human agent if the conversation gets too complex, an Agent Assist system to help inform the human agent of that earlier conversation and prior history, and other support.
Read more at MarTech Today
Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.