Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell.
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market.
This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in broad generalities.
This is a real problem because knowing exactly who you’re targeting with your marketing is the key to successfully reaching, connecting with and convincing them to buy what you’re selling. So, while it’s tempting to jump right into building your marketing campaigns and putting together creative, it always pays to stop and think about your target market first.
In this article, we’re going to take a look at how to identify your target market and use what you know about that market to create target marketing campaigns that sell.
Who am I targeting?
Whether you’re a new business or a decades-old company putting together a new ad campaign, you should always be asking yourself “who am I targeting?” Even if you sell products with broad appeal, this question is still important. Specifics sell and the more specifics you know about the market you are targeting, the more effective your marketing will be.
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