In the business and marketing world it is important to always stay relevant and up to date on the times. When trying to maintain relevancy with your content and provide useful information, using holidays can be a great option. With it being October, that means it’s time for Halloween! Let’s get spooky! In the article below, you will find 5 fun and awesome Halloween marketing ideas that will help get you seen by customers this month! Check out this article below by Entrepreneur Magazine:
The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, decorating and entertaining; so the holiday is the perfect chance to be discovered by swarms of potential customers.
But if you’re worried your business can’t stand up to the big-box stores that spend millions on their Halloween marketing, don’t worry. This is the perfect time of year to try out some creative and unique marketing ideas that will work for your small business and get people excited to shop with you.
Ready for some scary-good inspiration? Here are five fun Halloween marketing ideas for your small business.
Halloween-ize your products.
If your small business doesn’t sell any Halloween-themed products, you might be scratching your head trying to figure out how to get a boost in revenue this holiday season. But even if your business isn’t spooky in the slightest, you can still Halloween-ize your products or position items in a festive way to bring in those trick-or-treat loving shoppers. For instance, if you own a restaurant, offer up themed specialty desserts or drinks; for retail clothing, display some Halloween costume ideas based on your items.
As an example, Astro Doughnuts & Fried Chicken advertises Halloween-inspired mini doughnuts, featuring flavors like pumpkin pie and candied apple to get its customers in the spirit.
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