Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
Are social platforms finally growing a conscience?
I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world.
Read more at Marketing Land
Advancing the Integration of Digital Discovery Into the Mainstream Retail Experience
As another busy summer winds down, retailers are preparing for those consumers that hit reset on certain aspects of their life by making thoughtful changes to their routines. People often think of this particular time of the year as going ‘Back to Life’ and an ideal time for starting fresh habits and making new purchasing decisions. It’s also a mindset that retailers can leverage beyond the usual back to school push.
Read more at Marketing Tech News
Digital Marketing Trends That Are Changing The Way We Market To Consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required).
With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. Successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users.
Read more at Forbes.
The Human-Based Marketing Imperative
Like most things in life, marketing is continuously evolving and more so than ever before. We are currently in the midst of a transformative marketing stage. The dynamics driving this era are technology (e.g., artificial intelligence (AI), data management platforms (DMPs), customer relationship managers (CRMs), etc.), social media, mobile, declining brand trust, changing consumer habits, blurred lines between business-to-business (B2B) and business-to-consumer (B2C) marketing, increased competition, and the realization that emotion — not just logic — plays a huge role in all decisions. These factors are, or should be, influencing how we approach marketing, branding, advertising, messaging and communications.
Read more at Forbes.
From 1g To 5g: How The Internet has Changed The World [Infographic]
Internet access has come a long way from the earliest method 1g in 1997. The way we use the Internet has changed the way we accomplish everything. You may not have known the history and progression of technology so our friends at TopReviewHut.Com assembled this infographic to show you where we have came from.
Read more at Netsville
Check back next week for more Netsville Internet Marketing picks from across the web!
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