Is Pinterest for Business alive and well in 2017? With 150 million users, it’s a major sphere of influence for awareness, engagement, and traffic among pinners—which Pinterest describes as “people actively trying to discover and save ideas.”
Here are our tips for businesses exploring Pinterest:
Use pins to drive action. Each pin and board should include a detailed description with the keywords relevant to your business, a link to your website, and an invitation to learn more or take action.
Promote your pins. Paying to increase the visibility of your pins to a targeted audience is an effective advertising technique for businesses of any size, from Bank of America to Zola.
Follow and get followed. When you re-pin content from a related business or figure of influence in your industry, you can jump onto their radar. In the same vein, users engaging with one of your pins are sending a signal of intent, to remember you, or perhaps to become a consumer or client. They can also elect to follow some or all of your boards, helping the Pinterest algorithm present your latest news to their Pinterest feeds. This brings us to our next tip…
Curate a mix of content. You can pin your business products and/or project portfolio– but that’s not all. Explore related topics, establish your brand’s voice, and inject your brand personality through pins with images, videos, graphics, and links with visually rich thumbnails. If you sell products for the home, link to recipes for the kitchen. If you’re an auto repair shop, share ideas for road trip destinations and reminders for driver safety. Even if you exclusively sell to other businesses (B2B), include ideas for how they in turn can serve and engage consumers. For example, an optical warehouse selling lenses and frames can create boards for optician office décor, resources for eye health, and even some industry humor.
Tell visual stories on your boards. For example, Bank of America knew that mortgage interest rates and currency conversion charts weren’t going to resonate with their target audience of millennial Pinners. So when it created a Pinterest profile for its Better Money Habits program, it approached Pinterest as a “visual search engine”— creating boards to illustrate different life moments such as Buying a Home and Travel Plans, each with pins that invited users to visit their website for more context. Think about storytelling strategies as you deploy your pins – such as the magic before-and-after.
With these tips, you can set the stage for a thriving Pinterest presence this year.
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.