How do the most successful websites and marketing campaigns maintain their level of success? While there are many tried and true methods (not to mention high budgets), one of the most effective approaches for gauging what is working and what is not is through A/B testing. Whether it’s through sending out two different types of emails to a customer base to analyze which of the two is capturing more attention and clicks, or testing out which homepage layout is retaining visitors and lowering bounce rates, A/B testing is key and a good representative of one of Internet Property Management‘s approaches during the Measure segment of the IPM Life Cycle. Visual Website Optimizer provides an excellent introduction to the benefits of A/B testing in the infographic below.
Source: Visual Website Optimizer
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