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December 2016

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Google's New Mobile-First Index and the Death of Desktop SEO "This will be a complete game-changer for on-site search engine optimization. Google just started rolling out the so-called 'mobile-first' index. It’s going to change the...

If pictures are worth a thousand words, video may be worth 1.8 million --  as a study by Forrester reveals. Think about that: videos can convey the information and engagement that requires nearly two million words of text. That kind of rich user experience translates into benefits for Search Engine Optimization (SEO). In fact, adding video to a landing page makes it 53 percent more likely to appear on the first page of Google results. As Jon...

It is the age of the Internet. There is no avoiding it. The Internet has not only changed the face of worldwide communication, but it has also revolutionized how businesses advertise, are discovered, and even how they conduct their trade. With that said, there are NO valid excuses for not having a website in 2016, let alone 2017 next week. Even so, excuses are still made and Rapid Web Launch knocks down each and every one in the...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Small Business Owners: 3 Steps to Creating Accurate Google Analytics Reports "'Our traffic is going down,' said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared...

It might not be the newest game in town, but email is still a dynamic, engaging, and relevant way to connect with your customers. Plus, it’s as effective as it is easy. Here’s why: It reaches your customers on existing platforms. Whether it’s accessed on smartphones, tablets, or PCs, email will reach your audience without the need to invest in or tinker with new technology. In 2014, Pew Research Center found that 52 percent of American cellphone...

Picture this: you've created your dream website. The content is high caliber, the features are slick and contemporary, and you've implemented a good budget to begin your marketing plan. You're poised for success but suddenly you realize that your site isn't loading quite as fast as expected. In today's fast-paced culture, a load time as little as 5 seconds can seem like an eternity on the net (especially when considering how much the Internet can achieve in...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! 7 Reasons to Add a Podcast to Your Content-Marketing Strategy "Speaking directly to your target market will expand your leads and position you alongside experts in your industry. No matter what business you’re in, chances...

MarTech, the melding of marketing and technology, bubbles up pretty often in conversations and collaborations with clients here at Netsville. As a description of initiatives that harness technology resources to marketing goals, MarTech is a keystone of our IPM philosophy that enhances your brand and the presence of your digital platforms and properties. Just as general contractors attend to a range of needs for your house, we tend to the two pillars of your digital properties: technology...

Getting your content out there and trending is the great challenge for your Internet presence. Without effort on your part, even the best articles and posts can get swept under the rug by something better marketed. Some of the steps to achieving this can be as small as small grammatical alterations or more in-depth such as URL manipulation. Backlinko has provided a great infographic highlighting just a few of these steps towards creating viral content. Source: Backlinko Based in...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Social Ad Spending Poised To Pass Newspapers "Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia, released on Monday. While impressive,...