Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!


Marketing Automation Made Easy

“Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building complex nurture campaigns. Plus, a vast amount of content is needed to make it work.

“Given that only 25 percent of Fortune 500 B2B companies have adopted marketing automation, it leads one to believe the experts are indeed correct. But the reality is, marketing automation is quite easy to implement and use…”

Read more at Marketing Land.


Forget about unique content. Try actually BEING local!

“Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings.

“It’s time for another installment of Greg’s Soapbox. Stop trying to look for silver content bullets! Stop trying to be lazy or look for shortcuts! If you put in the time and do things correctly, you’ll win in the long run.

“It’s fall conference season, and I’ve sat in on countless sessions that preach the same thing over and over again: you’ve got to create unique content if you want to succeed…”

Read more at Search Engine Land.


Listen Up, Marketers: I’m Not My Father

“A few years ago, I turned 55. In the real world, this was not considered a notable occasion. No one threw me a surprise party, and I did not feel I had just reached a major milestone in my life. In the world of marketing, media, and advertising, however, it was a birthday of great significance.

“After aging out of the mythical 18-49 age group five years earlier, I was now moving out of the key 25-54 demo and into the dreaded …'”

Read more at Media Post.

Social Media Provides Retail Customer Visibility

“According to Kitewheel’s “The State of the Customer Journey” report, 48% of all customer journey interactions occur in social channels. And in the “UPS Pulse of the Online Shopper” report, 34% of consumers state that social media influences their purchases.

“Social media has given brands the unparalleled ability to interact directly with their customer base, says the Study report. Though utilizing social media to promote brand and product messaging …”

Read more at Media Post.


Deborah Lippmann’s Six Tips for Polishing Your Email Strategy

“As a celebrity manicurist, Deborah Lippmann is used to catering to the stars. But when it comes to her eponymous luxury nail lacquer brand, it’s the customers who get the real VIP treatment.

“Deborah Lippmann is distributed to about 1,500 stores in 24 countries worldwide. And while social media certainly helps the brand connect to its international consumer base—it has more than 81,000 Instagram followers—email allows…”

Read more at DMNews.

Check back next week for more Netsville Internet Marketing picks from across the web!
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