Best of the Week (7/25 – 7/29)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
“The European Commission is proposing the creation of a database that will hold information on those using virtual currencies and that will record data on the users’ real-world identity, along with all associated wallet addresses.
“This is the first proposal part of an action plan that the EU got rolling after the Paris November 2015 terror attacks and that it officially put forward in February 2016 and later approved at the start of July 2016…”
Read more at Softpedia.
“To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take a risk.
“The fact is, there is loads of research to show that influencer marketing has one of the best ROIs of any marketing plan. According to a study done by SocialChorus, influencer marketing campaigns can capture up to 16 times the engagement of owned or paid media. Influencer marketing agency Tomoson also found that businesses generate, on average, $6.50 in revenue for each $1 invested in influencer marketing. Thirteen percent of those businesses make $20 or more per $1. Influencer marketing is the most cost effective way of advertising and generates a very high ROI…”
Read more at Entrepreneur.
“Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.
“You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions. Much of this is driven by the shift to delivering positive customer experiences in the digital, hyper-connected world we live and work in…”
Read more at Marketing Land.
“Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
“Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence…”
Read more at Search Engine Land.
“Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience.
“And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team. Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day. Keeping up with that kind of competition volume is a bit of a non-starter…”
Read more at Search Engine Land.
Check back next week for more Netsville Internet Marketing picks from across the web!
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