KFC is once again revolutionizing the fast food industry but it is not by way of bread-less sandwiches (i.e. the KFC Double Down) or genetically enhanced super chickens. Nope, this time it is through the innovation of the KFC Tray Typer – a new lunch tray keyboard designed to connect to mobile devices via Bluetooth to avoid getting grease and crumbs on your devices as you eat.
Regis Watrisse, Digital Marketing Director and Business Unit Manager of Serviceplan, the inventors of the Tray Topper, reveals, “We handed out the Tray Typer with every order during the opening week of new KFC restaurants [in Germany] and our fans loved it: Geolocated social media discussions skyrocketed and every single one of the smart paper trays was taken home.”
The device, in addition to its Bluetooth capabilities, is also super-thin (0.4 mm), rechargeable, and can be rolled up for easy mobility. KFC’s clever advertising campaign not only addresses the arduous first world problem of buttery, finger-printing mobile relations (especially in light of their conspicuous admission of distributing overtly greasy fare) but also highlights the chain as more contemporary than its old-fashioned Colonel Sanders image (for better or worse).
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