The rise of YouTube as a medium for content marketing has changed the way that we interact with customers. Gone are the days that marketers could get away with simply writing relevant blog posts and social media updates. Today’s consumers demand much more compelling content, like original videos that they can watch and share with their friends. YouTube has also become a major player in the way companies reach their target market. The site itself now reaches a wider audience of 18-49-year-olds than any cable network in the US. This means that it is more important than ever to include video content creation to your digital marketing plan. Check out this infographic for more statistics about video marketing, and learn how to create compelling video content!
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