In the digital era, marketing has endured its biggest paradigm shift in history and we all need to adapt to avoid extinction. The core tactics of successful marketing campaigns from the street vendors of old to the mega-corporations of today have always been primarily in the hands of the seller; however, this power has gradually been snatched from the seller in favor of the consumer resulting in what we now call the Age of the Customer. In the time of the online explosion and increasing digital interactions, the consumer has taken charge. HiConversion has created an infographic overview of what it means to live in this game-changing marketing age.
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