When many think of Virtual Reality (VR), their first thoughts automatically go towards video games or fictional entertainment such as Star Trek: The Next Generation‘s holodeck or the ridiculous The Lawnmower Man. Today, however, with the rise of Google Cardboard and the success of the HTC Vive and Playstation VR, Virtual Reality has gained distinct prominence and is opening up new doors and opportunities for marketing. Whether through product demonstrations, virtual real estate tours, or next level video advertisements, VR has great potential to grow further in today’s Age of the Customer by tapping into personal, intimate storytelling. By 2025, it is predicted that VR industry worth for retail alone could be up to $1.6 billion. WebpageFX has created a helpful infographic covering the past, present, and possible future of VR’s game-changing technology below.
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