Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.

If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!

The Age of Analytics Democratization

“For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who rely upon data to run the business, and data analysts who gather, analyze and report the numbers to management. No self-respecting worker at any level of any organization in the world…”

Read more at Marketing Land.

Google Maps Local Listings Can Now Have Videos Uploaded

“Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices. The help document explains the feature is currently only available to Android users. Google wrote, ‘To add videos…'”

Read more at Search Engine Land.

11 Common Mistakes You’re Making With Influencer Marketing

“Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is effective. Other statistics indicate that consumers prefer content…”

Read more at Entrepreneur.

Get Into the Email Automation Game

“Only 33 percent of marketers who use automated programs rate their efforts as ‘very successful,’ according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results. How can you beat the odds to…”

Read more at MarTech Today.

Effectiveness of Search Engine Advertising Receives Too Much Credit

“I am a digital marketer. I have been certified by Google for both their AdWords and their Analytics products. Not only do I do digital marketing, I love it! I don’t just drink the Kool-Aid, I make it at home and bring extra just in case. That’s why it pains me to stare directly into…”

Read more at Rochester Business Journal.

Check back next week for more Netsville Internet Marketing picks from across the web!
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.