The marketing technology landscape (or martech) has been growing at a torrid pace, with over 3,500 companies now considered players in that space. Martech is a term that describes the blending of marketing and technology. Martech tools that Internet marketers use to achieve marketing goals and objectives have grown by leaps and bounds in the last few years. Today’s marketing agencies that are engaged in Internet marketing or digital marketing have a vast array of technology tools at their disposal to help in their efforts. Some of the tools we have featured on our blog are among the martech companies.
The infographic below displays the amount of growth there has been in the last 5 years in the martech industry. The largest growth occurred at companies that provide tools for Sales Automation, Enablement and Intelligence and second to that were companies that produced tools for Social Media Marketing and Monitoring. These companies, such as Hootsuite, Mail Chimp, Twitter, and Facebook are just a few that produce digital tools to help marketers and advertisers perform their jobs quicker and easier.
Read more about martech companies on the Marketing Land blog.
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