When it comes to Internet Marketing, Facebook and Google offer some of the most powerful tools available, capable of reaching mass markets and audiences at the click of a button (and the frequent inputting of your credit card). In a perfect world, a small business would be far more benefited by applying both platforms to their marketing campaigns but being that this can easily be a costly venture, often a hard choice has to be made. In a 2012 study, WordStream dissected the many strengths and weaknesses of both options, exploring their targeting options, formats, and overall reach. Since then, Facebook has made may strides as a valid competitor to Google AdWords with revenues than have quadrupled in the last three years and rising.
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