Content marketing can be the driving force of marketing for a business. Content can come in so many different forms which is fantastic. Some forms of content are blogs, podcasts, whitepapers, eBooks, guides, case studies and infographics like the one I have below.
Some good statistics that come from publishing content on your website is it increases visibility.
- 1. Blogs on company sites result in 55% more visitors
- 2. Companies with blogs get 97% more inbound links than others
- 3. 37% of marketers say blogs are the most valuable type for marketing
This is a great way for companies to keep bringing people back to the website. If your company doesn’t blog then what is the reason for people to keep returning to your website after they have viewed all of the services you offer. It is also a great way to prove that you are an expert in your field of business. If someone sees all the information you are constantly publishing then they will be more incline to hire you based on the amount of knowledge you showcase.
The Infographic below by ContentPlus shows some other great statistics about how content marketing can help your business and increase traffic.
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