The Art of Online Copywriting [INFOGRAPHIC]
Other than character limits, is a different approach necessary when it comes to posting on diverse social media platforms, blogs, or emails? Good grammar is good grammar after all, but structure, message, and technique all need to be malleable to be effective across all writing platforms. As such, online copywriting is an art in a couple of ways: 1.) the obvious art of the written work and, 2.) the scientific art of appropriating the written word to the audience of a specific platform. VerticalResponse has assembled a cheat sheet for how to craft posts for such different mediums.