We could be seeing a lot of content marketing in 2015. Smart Insights took a poll to find out how businesses are marketing in 2015. This poll showed that 29.6% reported content marketing as the most important digital marketing trend. Big data was second on the list at 14.6%and marketing automation at 12.8% to round out the top 3.
The biggest goals for 2015 content marketing are involved in customer relationships and engagement. Good customer relationships and engagement is how you keep them coming back for more. Brand awareness was another big goal to keep in mind.
Check the visual below for more statistics, facts, figures and tips from the survey.
(Source: Smart Insights.)
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