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January 2015

Netsville, an internet property management company, has helped many different companies find online success by not only supporting and maintaining a strong website foundation but by helping them expand their internet footprint. One such successful partnership has been with Profology. “Profology is the exclusive online community for people working in higher education for faculty, staff, administrators.” states Bob Ertischek, the founder of Profology, “[It is] built by professors for professors to help them share resources and discuss...

They are everywhere and almost unavoidable at this point. 10 Things That Will Make you Live Longer. Everybody wants to live longer so this story is a MUST read, or is it? It will most likely list 10 things with little to no explanation so how do we know if any of it is actually true? We don’t, it’s the classic clickbait article. A clickbait article is an article that does not deliver on its headline, title...

Following up on his vocal support over the last few months, President Obama reinforced his stance on net neutrality in his sixth State of the Union address last night. "Twenty-first century businesses need 21st century infrastructure. Modern ports, stronger bridges, faster trains and the fastest internet," Obama declared, "I intend to protect a free and open Internet, extend its reach to every classroom and every community, and help folks build the fastest networks, so that the...

Marketers have been put to the test when it comes to content marketing. It used to be publish, publish, publish! Now more than ever it has become what to publish and where to publish. With the use of ad words and short attention spans, marketers have had to really think and optimize their content. There is so much on the subject of content on the internet, how you can determine what is good content, and what is...

Blogging has evolved beyond its early days where it was merely a tool for posting and sharing an online diary. Although still popular in this form, blogs have expanded into journalism, education, think tanks, media, and politics, effecting a significant influence on the social media world. Some use it to simply share their thoughts online. Others use it as a tool to build awareness to their particular craft whether it be writing, photography, or other promotable talents. Many businesses have begun their own blogs...

So what exactly is a #hashtag? By definition a hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. It has become an invaluable tool that is used throughout many of today’s most popular social media sites, much the same as keywords are used in search engine marketing. Hashtag’s first originated on Twitter when developer Chris Messina tweeted that users should begin grouping topics...

For Immediate Release Cravings on Main Launches New Website ROCHESTER, NY, January 13, 2015 - Cravings on Main, a local downtown restaurant that primarily serves breakfast and lunch, is pleased to announce the launching of their new website, www.cravingsonmain.com. The new website will help Cravings continue to grow their online presence with increased customer interaction and a great new look to start off the year. Mikie Nash, owner of Craving on Main, said she is really excited about how...

Facebook, Twitter, YouTube – it’s impossible to go through a day without these sites having a relevant impact on your life and business even if you’re not a subscriber. Their significant influence goes beyond social networking into the fields of news, branding, and marketing. With news channels frequently reporting on viral trends and hashtags appearing in the commercials for your favorite show, social media is a mainstream force and a key to success in the future...

Social media has quickly been growing in size, type, and popularity over the past several years. In a basic sense, social media is interacting, sharing, and communicating with other people via the social media platforms. It is also used for sharing ideas, pictures, videos and information. With an abounding number of users and growing, if you’re not taking advantage of social media already, what are you waiting for? Its immense worldwide popularity has allowed it to become a huge marketing...