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Web Analytics Tag

Last week, we explored the benefits of Google Search Console’s (GSC) Search Appearance tools but that is just a small part of what makes GSC a necessity for your business. The Search Traffic section, for instance, has its own unique set of tools that optimize your site to gain more qualified traffic and conversions. The first of these tools is the Search Analytics Report which graphically displays how often your site appears in Google’s search results. The...

Do you have Google Analytics installed on your website, but never access it? Why? The answer we get a lot from content creators is that they are already investing a lot of time and energy creating their content and improving their SEO that they don’t have any additional time left for analytics. Unfortunately, skipping analytics has the detrimental effect of overlooking an incredibly useful tool that can help determine the life or death of a website....

Last month, we examined Why Analytics are Vital for Your Website to discover why a good utilization of the information provided by web analytics can not only help drive more visitors to your website, by seeing what works and what doesn’t, but can also help properly monetize your site by pinpointing correct marketing approaches. Good web analytics have become a necessity for success, but their initial implementation may raise a number of important questions. Here are the Top 5 Questions Every Company...

Web analytics measure the make or break quality of your website and its content. Not reserved for those who are simply interested in statistics, a good utilization of the information provided by web analytics can not only help drive more visitors to your website by seeing what works and what doesn't but can also help properly monetize your site by pinpointing correct marketing approaches. The analytics all boil down to the Internet's one common denominator - visitors. A closer look...

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