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Pinterest Tag

Is Pinterest for Business alive and well in 2017? With 150 million users, it’s a major sphere of influence for awareness, engagement, and traffic among pinners—which Pinterest describes as “people actively trying to discover and save ideas.” Here are our tips for businesses exploring Pinterest: Use pins to drive action. Each pin and board should include a detailed description with the keywords relevant to your business, a link to your website, and an invitation to learn more or take...

Last week we explored how social media analytics and Google analytics are not equal but what do you do if you're posting often and your social media numbers aren't moving much at all? One of the first questions you should ask youself is if you are posting at the wrong time. Each social media platform has its own unique flow and timing your posts so they can catch their prospective waves before they break can make a significant difference to...

Video Ad-Marketing has been growing throughout 2016. From Twitter to Facebook to, most recently, Pinterest, promoted video ad-marketing has been exploding, but how critical is it to your business and is it worth the cost? The answer is: it depends entirely on your budget and social platform choice. This week, for instance, Pinterest rolled out its promoted video option.  "This is a focused effort from the company to make a much bigger bet on video," states Jon Kaplan, head...

We previously posted a small article with an infographic detailing how Pinterest has grown to an invaluable resource for online businesses. Well, the social networking powerhouse is now providing online retailers with a “richer” way to communicate with Pinners – the Rich Pin. The Rich Pin isn’t new, but with the exponential growth of Pinterest driven sales, Rich Pins are quite the commodity. Rich Pins – since I’ve mentioned them four times now so you may be...

The Internet is in constant flux – trends emerge and vanish in a matter of hours – it is a breeding ground where new Social Platforms are given life.  Some stay, most go. Amongst those surviving (and thriving), you’ll find Pinterest. Compared the lifespan of the so-deemed “Social Giants” (facebook and twitter), Pinterest is still an infant. But this baby is growing up fast and into one of the most effective outlets available to the online...

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