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Keywords Tag

Search Engine Optimization (SEO) is the magic dust (or marketing jujitsu) that ranks your website above other websites with similar or competing content, appealing to potential customers who trust the “top hits” and are disinclined to scroll through lists to reach websites buried at the bottom. Here are our SEO tips for businesses this year: Choose your keywords. Think like your target audience and brainstorm three to five phrases they’d likely use, focusing on those with low...

WordStream recently published an enlightening article citing the top 20 most expensive keywords for Bing Ads. While most are unsurprising (i.e. lawyers, insurance, mobile), there are a couple of odd standouts (podiatry?). Keyword prices for Bing Ads are determined when advertisers compete in a Bing Ads Auctions for their desired keywords to attach to their product, service, or website. The specific price attached to the bid concerns how much they are willing to pay whenever a consumer clicks...

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