IPM BLOG

Building Relationships via Social Media

Building a relationship via social mediaMarketing and sales is in large part driven by emotion. In today's world where you are no longer competing on product alone, you are focusing a lot on connecting with customers and building relationships with them....

read more

Can Opt-In Video Marketing Really Work?

Video has become a key proponent in marketing in the digital age and one of the newer types of video is opt-in marketing videos. This is where you make a video and try to get the viewer to opt into something right then and there. These often come off as...

read more