So you’ve crafted an excellent email with a compelling message, an intriguing call-to-action, and the proper incentives to grow your audience. Then why did your email campaign produce less desirable results? One of the reasons may be perhaps due to poor subject lines. The subject line is the first true impression – a weak one will stifle conversation and a strong one can help build a relationship. What’s the proper strategy to engage? Campaigner has crafted a guide to get your contacts clicking!

Source: Campaigner

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