The first impression anyone ever gets from an email campaign is the subject line. Crafting an engaging and noticeable subject is a fine art that traverses perilously across the thin line between click-bait and obscurity. This, of course, presents email marketers with the great responsibility of hinging their content, no matter how excellent, on this key first impression. To help, Constant Contact has crafted an infographic showcasing a few fundamental guides and ideas for tackling this challenge.


Source: Constant Contact

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