The reports that email marketing campaigns have been losing their impact have been greatly exaggerated; rather, the inverse is true. Email marketing is stronger than ever, providing a direct, nuanced communication path with your customers that can be lost when applied through other platforms such as social media. When paired up with other incentives and call-to-actions such as eBook downloads and giveaways, email campaigns can swiftly boost sign ups and general business-to-consumer interactions. This approach strengthens brand loyalty, trust, and ensures that your company remains relevant in the digital age. Campaigner has created an excellent infographic detailing the overlooked advantages of building an effective email marketing list below.

Source: Campaigner

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