We’ve already established the necessity of being mobile first. It’s no longer a choice – if you’re online and not mobile friendly, you might as well be invisible. That being said, simply having a mobile site is only the first step – now it’s time to take advantage of your mobile marketing opportunities. With consumers interacting with their phones up to 200 times per day (how many times do you see people blindly walking in the street with their eyes transfixed on their smartphones?), mobile marketing has become the ideal way to get your messages and branding out there. Bain & Company has created a nifty infographic that explores these next steps, giving you the necessary insight to stay ahead of the mobile curve.
Source: Bain & Company
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