Regardless of your stance on this year’s controversial race, it’s hard to overlook the effect that social media has had on the political landscape. More so than any presidential race beforehand, social media has become a vital communication tool for the candidates in unprecedented (pun intended) ways. From Hillary Clinton’s $1 million “Correct the Record” propaganda machine to Donald Trump’s trollish posts and “accidental” white supremacist retweets, social media platforms are being used not only as tools to get a message across but as weapons to bend narratives and appeal to feelings over policy substance. With such direct access to the masses without need of traditional media outlets, a 140-character Clinton or Trump tweet doesn’t just serve as a simple Twitter update but rather a loud political pulpit that delivers blows and news that are more effective and immediate. Tom Brokaw explores this phenomenon in an MSNBC report below.

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