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September 2015

Earlier this year, we explored the 10 Steps to Becoming a Successful Blogger, 5 Ways to Keep People on Your Blog, and the Top 10 Ways to Screw Up Your Blog [INFOGRAPHIC], but which platforms are truly the most ideal to begin building a basis for blogging success? There are many websites to choose from, each with their unique pros and cons and individual cost factors. On the world wide web, content is king and blogging is one of the best...

Keeping your ear to the ground. That’s what this business is all about - always looking around and looking forward to the next big thing, and then getting in front of it.  If you’ve been listening to the all the latest media and tech talk, the overwhelming buzz at the moment is all about video streaming apps.   Now we already know the two main players, Periscope and Meerkat, and both are continuing to grow in popularity,...

It's amazing to consider just how much the Internet affects our lives on a daily basis. From mobile phones and banking to utility infrastructure and healthcare, we live in a society that relies heavily on the vast Internet of Things. But what would happen if we were deprived of the Internet? This week we explored how More Than Half the World Doesn’t Have Internet Access Yet, but many of these locations do not depend on it as...

In this day and age of high-speed Internet, smartphones, and plethora of other devices in an exponentially growing Internet of things, it is hard to imagine what life would be like with a lack of online connectivity, never mind the fact that over half the world's population is still left unconnected. In a detailed report conducted by the Broadband Commission for Digital Development released by the United Nations, 57% of the world's population (more than 4 billion people) are...

Twitter recently announced that they have expanded their advertising capabilities.  Previously, brands advertising reach was limited to 33 countries when utilizing the social media platform's ad options.  The new expansion now boasts an impressive 200 plus country and territory reach.  With a such a huge expansion there are some important musts that advertisers should now bring under consideration. 1. Find Followers This might seem like a no brainer, considering that's what social networking is all about, but there is...

Change is upon us! #Socialnomics If you are an avid reader of our blog you already know that we consistently preach the good word about the change that is occurring in the way consumers and brands interact.  In fact, not too long ago there wasn't really much interaction coming by way of the consumer at all (outside of purchases, of course).  We, as consumers, took a back seat when it came to the brands we purchased while marketers...

With social media platforms exploding as prosperous avenues for Internet marketing, it is easy to overlook the power of email marketing. Tried and true, email marketing remains one of the vital necessities of a successful online campaign and is one of the basic plays in a strong Internet Property Management marketing playbook. This is notable when considering that 93% of consumers use emails to connect with their favorite brands equating to a purchase power of 138% in comparison to companies...

For marketers, there are tactics that are tried and true - strategies and marketing channels that have stood the test of time and will continue to do so.  However, the marketing world is changing and evolving and digital marketing tactics can no longer be ignored.  As an IPM company, Netsville has embraced digital marketing, and it's time other marketing programs begin to do the same.  Current trends suggest that 81 percent of American adults are online, not...

  How can I get my website on the first page of the search engines? This could be the most asked question when it comes to a website. Everyone wants to know how to get on page one of any search engine. If you have a website yourself and you find yourself asking this same question you’re in for a treat today as I have five things you can do to help get the results in the...

Last month, we examined Why Analytics are Vital for Your Website to discover why a good utilization of the information provided by web analytics can not only help drive more visitors to your website, by seeing what works and what doesn’t, but can also help properly monetize your site by pinpointing correct marketing approaches. Good web analytics have become a necessity for success, but their initial implementation may raise a number of important questions. Here are the Top 5 Questions Every Company...