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March 2015

Commodity Hosting services, such as GoDaddy, make building websites a cheap and apparently easy prospect for many small businesses and individuals but are they really the best option? What is the overall risk of getting locked down in a long term venture with such services and are you really saving as much money as expected as opposed to a full Internet Property Management (IPM) company such as Netsville? Customer Service and What It Means to Your Business If your website...

There are a lot of tools you can use to create to a website. Whether you're looking to start up a website for a blog or your company needs a new website, there are a lot of options. Some of the most popular tools are Wix, Squarespace, Weebly and WordPress. It's good to do some research on these platforms before deciding which to use for your website. WordPress has been greatly improving over the years and...

We could be seeing a lot of content marketing in 2015. Smart Insights took a poll to find out how businesses are marketing in 2015. This poll showed that 29.6% reported content marketing as the most important digital marketing trend. Big data was second on the list at 14.6%and marketing automation at 12.8% to round out the top 3. The biggest goals for 2015 content marketing are involved in customer relationships and engagement. Good customer relationships and...

You've done it! You have successfully created your new blog and visitors have started rolling in; however, you've begun to notice something disturbing - no one seems to be sticking around to read any of your posts! What going on? Is there a next step or is your blog doomed to forever remain in internet obscurity? Thankfully, there are many methods and tricks available to engross and retain your new visitors. It is important to remember that on average, most web users...

The Internet world is powered by data centers that dot the planet. Numerous people all over the world use the Internet everyday but no one probably thinks about the data centers that makes surfing the Internet possible everyday. A data center is where a website is hosted, it stores images, information, copy and everything else you have on your website on a server that is located in a data center facility. There is a lot that goes...

Victoria Advocate published an interesting article yesterday focusing on how Business Owners Can Control Social Media. "Social media is a business reality. Whether your business has a Facebook page or it Tweets or sends out Instagrams: Your business is out there," the article, written by Lisa Barr, the senior business adviser at the University of Houston, states. In today's market, this is more than just an admission of reality - it's a required necessity. Up until the late...

CNBC featured an intriguing feature today by Tom DiChristopher on the proper way for businesses to utilize social media. Of particular interest is the posting of evergreen content and the loss of marketing potential when businesses fail to interact with their online followers: Companies that successfully use social media give their audiences valuable content and let their fans be the voice of the brand, the founder and CEO of TheAudience told CNBC on Monday. What they don't do...

Instagram is a fantastic photo sharing network. If you love photography, taking your own photos, or simply like appreciating someone else's work, then this is the social network that's perfect for you. What makes Instagram fun is getting to interact with people that enjoy the same things you do and getting likes and comments on the pictures you share with the world. The only obstacle when first joining Instagram is that you start out with zero followers but luckily there...

The value of a website is at an all time high right now. For the longest time a company would pay a web designer thousands of dollars to create a website. The web designer would finish the project and hand over the website. The thought was okay I have my website now back to handling the business essentials for my company. Updating and maintaining the website was simply not thought of to be an essential thing to...

The best way to market can change very quickly. The ways of television and radio were once the best and most profitable ways to market. The frequently asked question in marketing though is are they still the best? Television is starting to decline, when looking at ROI, because of the high rates they desire and the use of DVR or TIVO. While this might be on the decline over recent years, internet marketing is certainly on...