Adobe Tag

Ad Block software was initially thought to be a small-scale problem, but it is really starting to boom in 2015. According to a new report from Adobe and PageFair, an Irish company founded in 2012 that measures the cost of ad blocking and displays alternative non-intrusive ad blockers, $21.8 billion in global ad revenues have been blocked/lost in 2015 so far. The chart below shows how ad blocking users has grown from 21 million in early 2010...

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