Internet Property Management (IPM) is taking a comprehensive, holistic approach to managing complex web properties. Creating a website is not as simple as it sounds. Rather, it is a complex series of systems that all must function together succinctly, producing a professional and marketable final product. Developing, building, and (often overlooked) maintaining the coactivity of these systems necessitates oversight, responsibility, and accountability – management.
A website, or Internet Property, requires three fields working together for overall success – Web & Tech Development, Internet Marketing, & Client Services. IPM delves into the minute details of these fields with professional applications to achieve a client’s goals while building branding, search engine optimization, and a greater overall return on investment. By applying the IPM methodology, a business client can rest assured that their Internet property has the technical engineering to keep it running, has a social media advocate to keep or propel it into the spotlight, and is constantly being updated to keep it relevant.