by Netsville Staff | Jul 18, 2018 | Business
When we think of cutting-edge technology, it’s usually in a positive context. New technologies are exciting, futuristic and belong in Hollywood’s biggest blockbusters. Read more at MarketingTech
by Netsville Staff | Jul 18, 2018 | Business
Amazon botched Monday’s kick-off of its fourth annual Prime Day sale, with a broken website and app redirecting customers to pictures of dogs on its error pages. For many shoppers, the problems persisted for hours. But the screw-up didn’t change the final...
by Netsville Staff | Jul 18, 2018 | Business
For the past year or so, until the end of May, we were deluged with press releases from companies sharing opinions, predictions, innovations and more about Europe’s General Data Protection Regulation (GDPR) and how it might affect businesses here and abroad. Read more...
by Netsville Staff | Jul 18, 2018 | Business
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with...
by Netsville Staff | Jul 18, 2018 | Business
Everything, absolutely everything, is going digital. Digital books. Digital newspapers. Digital . . . marketing? We’re sure you’ve realized marketing has gone digital, and you have probably dabbled in it yourself. But is it really that important? Read more at...
by Netsville Staff | Jul 16, 2018 | Business, Marketing as a science
As of late, analytics have changed marketing from being an art form to a more scientific extension of business. Through numerous tests and measurements, data-driven marketing has become the new power in marketing and advertising. Marketers analyze the impacts of their...
