One day away from the big day. Thanksgiving is so close, you can almost taste it! Thinking about all the food you’re gonna eat from turkey, mashed potatoes, mac and cheese, and all the good stuff. It’s finally time for you to relax and have a day off from work and enjoy your time with your loved ones. Check out some advice on what to eat and what to skip on Thanksgiving this year.
Take a look at this article from Ad Age for more information.
MARKETER’S BRIEF: WHAT TO EAT (AND WHAT TO SKIP) THIS THANKSGIVING
Published on .Contributing: Jessica Wohl, E.J. Schultz
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to firstname.lastname@example.org.
Happy Thanksgiving, readers. We’re bringing you a bit of a holiday-themed edition this week. Please be careful when cooking your turkey, throw out any romaine you’d planned to serve (who serves salad at Thanksgiving?) and don’t be the person whose Black Friday doorbuster antics end up on the internet.
Alexa, how do I cook a turkey?
Butterball’s Turkey Talk-Line, around since 1981, got a tech-savvy update this year with the introduction of an Alexa skill. So far, the most common questions within the Alexa skill were how long to roast a turkey, what size turkey to buy, and how long it takes to thaw one’s turkey. People can also still call in, email or go online to chat with the Butterball experts who receive about 100,000 questions every November and December.
Recall? What recall?
On Nov. 15, Hormel Foods recalled about 91,388 pounds of raw ground turkey sold under the Jennie-O Turkey Store brand due to possible Salmonella Reading contamination. The recall, linked to one illness, covered products with use or freeze by dates of Oct. 1 or Oct. 2, so this isn’t any turkey anyone would (or should) be serving tomorrow. The recall wasn’t mentioned on Hormel’s Nov. 20 quarterly call, though Hormel did say it was “another difficult year” at Jennie-O as there’s too much turkey in the industry. Whole bird sales were down last quarter, while sales of lean ground turkey rose. Jennie-O is one of the brands Hormel says it plans to support with advertising in 2019, along with SPAM, Hormel pepperoni, Hormel Natural Choice, and Columbus.
Skip the salad
If for some reason you’d planned to serve salad at Thanksgiving, you have one day to rethink the menu. The CDC announced people shouldn’t eat any romaine lettuce due to an ongoing E.coli investigation. As of Tuesday afternoon, 32 people were infected in 11 states.
The obvious kids’ choice
There are those picky eaters, particularly kids, who don’t like turkey and other Thanksgiving standbys, even just once a year. Kraft is coming to their rescue with a plea to serve its macaroni and cheese, of course. The idea, according to a video from Leo Burnett, is to offer Kraft mac & cheese to keep the peace at the festive meal. According to the brand, 75 percent of American families claim to have at least one picky eater. How scientific is this finding? It comes from a two-day survey of just 623 households with kids ranging from two-to-12 years old.
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