Top

YouTube tweaks monetisation model in response to ‘adpocalypse’

YouTube tweaks monetisation model in response to ‘adpocalypse’

Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money.

In a model already employed by competitors such as Twitch and Patreon, the platform will let publishers with more than 100,000 fans charge $4.99 a month for access to exclusive content, while those with over 10,000 followers will be able to host live-streamed “premieres” and advertise merchandise beneath their videos.

Read more at MarketingTech

Share
No Comments

Post a Comment