“Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders.

But it’s more than just e-commerce stores, in April of 2017, Facebook announced that there were over 5 million active advertisers using their ad platform. And there are success stories from the Orlando Magic which got 52 times their return on investment (ROI) on Facebook Ads, to Jimmy Beans Wool a 7x ROI, and even The Museum of Science in Boston with a 3x ROI.”

Read more at Business2Community.