Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it might occur due to seasonality, holidays or other patterns inherent to the niche.
Another thing to make sure of is that you don’t miss any pieces of data for certain days or devices. Double-check to see if Google Analytics codes are implemented properly on all pages of your site, if correct snippets for your property are being used and if the code formatting is preserved.
Once you know for sure the error isn’t statistical, it’s time to have a closer look at the symptoms and start digging to find the root cause.
Read more at MarTech Today.
10 Tips for Writing Emails That Will Get You Tangible Results
If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making.
Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages.
Read more at Entrepreneur.
Should you keep your best content on your site or send it away?
Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content.
Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff.
Others who are just starting out want to write guest posts or columns for sites other than their own as a way to boost their reputation and increase inbound link counts.
Read more at Marketing Land.
Facebook tests ‘subscription Groups’ that charge for exclusive content
Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to spawn a subscription Group open to their members.
During the test, Facebook won’t be taking a cut, but because the feature bills through iOS and Android, those operating systems get their 30 percent cut of a user’s first year of subscription and 15 percent after that. But if Facebook eventually did ask for a revenue share, it could finally start to monetize the Groups feature that’s grown to more than 1 billion users.
Read more at TechCrunch.
Using push notifications for mobile app retention
For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening?
And more importantly, how can we make it stop?
Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house even a fraction of the millions of apps that exist in the leading app stores alone.
Read more at Marketing Land.
Check back next week for more Netsville Internet Marketing picks from across the web!
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