Instagram’s year-on-year ad spend grew 177 percent – four times that of Facebook – as its owner failed to live up to Wall Street expectations following its Q2 2018 earnings report.
Excluding revenue from its hugely popular photo-sharing app, Facebook reported ad spend growth of 42 percent amounting to $13.23bn (£10.13bn) yesterday which, while on paper sounds reasonable, represented its slowest-growing quarter since it went public.
Read more at Marketing Tech
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