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July 2018

As of late, analytics have changed marketing from being an art form to a more scientific extension of business. Through numerous tests and measurements, data-driven marketing has become the new power in marketing and advertising. Marketers analyze the impacts of their total spends, the time of their outreaches, message impacts, consumer behavior, and revenue information. Marketing Automation has helped companies personalize their content, market effectively on different channels, and automate repetitive tasks, thus converting prospects into customers.  Artistic...

You may surf the web in the privacy of your own home, but that doesn't mean what your doing is private. The Cambridge analytics case has made people more sensitive to what is going on with their data. Here is a look at what google is learning about you base on your web browsing. Source thebestvpn. Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below!   Get to Know Your Virtual Audience Via Their Digital Body Language "As marketers, we’re in the business of understanding behavior and what makes people buy things. But in the age of technology, when we can...

As marketers, we’re in the business of understanding behavior and what makes people buy things. But in the age of technology, when we can communicate seamlessly with anyone, anywhere with an internet connection, crucial elements still get lost in translation. It’s somewhat absurd that with the rise of digital, we’ve actually masked a lot of the behavioral signals that help us piece together the person behind the action. Read more at MarTech Today...

MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are 'never appropriate' for their programmatic ads. Read more at MarTech Today   Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here....

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Read more at MarTech Today   Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here....

Last month, a California Assembly committee voted to remove key protections from a state-level net neutrality bill. Critics said the changes opened loopholes that would allow broadband providers to throttle some applications or charge websites or services for "fast lane" access on their networks. Now those key protections are coming back. Read more at Wired   Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since...

Automated marketing is a highly useful tool for running email campaigns. Depending on what automated marketing tool you have you may have tracking tools to help tailor make your Email Campaigns to the consumers moves. Marketing Automation is just one of the many Marketing Technologies that is helping make marketers jobs easier. Our Friends over at MyEmma have created this infographic as an example of 5 essential emails for your automated campaign. For more information about...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below!   Google & Facebook are still beating small ad techs on consumer data trust Despite the Cambridge Analytica scandal, a new study has revealed that consumers are much more likely to entrust their personally identifiable information...

Despite the Cambridge Analytica scandal, a new study has revealed that consumers are much more likely to entrust their personally identifiable information (PII) to Facebook and Google than smaller ad tech firms. Based on a study using replica websites featuring various opt-in request types on over 1,200 adults, the findings from Smartpipe and PSB Research found that consumers were more likely to opt-in to their data being used by big names. Read more at MarketingTech...