Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web.
If you see a story or feature that you’d like to suggest for Best of the Week, please include it in the comment section below!
New report: The Internet of Things and blockchain tech are made for each other
new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple.
In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes.
On the one hand, this means everything can be tracked, inventory-managed and made selectively accessible through a continual stream of signals. This flow of constantly talking objects and devices will help propel businesses away from a product-orientation (sell this car) to a service-orientation (sell the car, but maintain a connection with the car and the car owner).
Read more at MarTech Today.
Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content
The company said it’s trying to prevent posts from ‘businesses, brands and media’ from crowding out ‘the personal moments that lead us to connect more with each other.
Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content sharing on the site. In addition, the societal discussion around Facebook has turned sharply negative since the election of 2016.
Read more at Marketing Land.
Average Order Value Online Rises During 2017 Holiday Season
Data released Thursday shows an increase of average order value online during the 2017 holiday season.
Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from NetElixir.
The most compelling is the increase in average order value, which rose 19.4% during the 2017 holiday season.
Read more at Media Post.
How AI and CLV help app marketers drive business growth
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers.
Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting at better-than-average ratios. But part of the challenge for marketers is that many of today’s strategies are driven by metrics that don’t link to advanced user targeting and growth.
Read more at MarTech Today.
What the development of visual search will mean for SEO
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions.
In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that develop their product listing ads (PLAs) and online catalogs for the visual web.
Read more at Marketing Land.
Check back next week for more Netsville Internet Marketing picks from across the web!
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