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June 2016

To the degree that social media has completely reshaped the way human beings of the 21st century interact, it is no surprise that it has earned its own day of global observance - National Social Media Day (#SMDay) - which around our office is everyday. Let’s face it - social media is not just for posting the latest photo of your grandchild or new puppy. It has reconnected long lost relatives and friends, spread and even broken...

There is little surprise in discovering that men and women use social media platforms differently. In the last five years, the overall usage gap has decreased but the remaining disparity leaves much to consider from a marketing perspective especially considering that certain platforms such as Facebook and Pinterest still maintain large differences between the genders. When it comes to advertising, the distinctions are more stark. In an eye-opening infographic, Digital Cloud takes a closer look at some of these differences and...

Recently, there was a viral story about an 86-year-old Grandmother whose online searches would include “Please” and “Thank You.” She thought that there was actually a person on the other end of the computer looking up the information for her. She wanted to be polite and thanked the “person” on the other end for sending her search results. Her grandson thought it was adorable and shared the story via social media. Well, Grandma’s assumptions were not that far...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Instagram Now Has Half a Billion Monthly Users "Instagram has announced that it has reached the milestone of 500 million monthly users. That's a commonly used metric that has its limitations when it comes...

It is estimated that more than 280 million people access the Internet in the United States, which is 88.5% of the U.S. population. Suffice to say, the Internet has become an integral part of contemporary living with subscribers expecting quick access throughout all aspects of their daily lives. Small businesses that rely heavily on a customer’s ability to find their digital shop on the web depend on having equal treatment, in terms of speed and reliability,...

Google announced recently at the Google Performance Summit some of the biggest changes to AdWords, well, since they launched AdWords. The changes will have some obvious, and some not so obvious, effects on large and small advertisers alike, with the most significant changes being: Expanded text ads, increasing their character limitations Adding Bidding levers for all devices Similar audience search Dynamic display ads on mobile GDN targeting expanding to other ad agencies The new expanded text ads...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Facebook is Disabling Messaging in its Mobile Web App to Push People to Messenger "Facebook is removing the messaging capability from its mobile web application, according to a notice being served to users: 'Your...

Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! ROI Beyond Likes and Shares: 5 Ways Calls Validate Social Ad Spending "Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...