When it comes to Internet Marketing, Facebook and Google offer some of the most powerful tools available, capable of reaching mass markets and audiences at the click of a button (and the frequent inputting of your credit card). In a perfect world, a small business would be far more benefited by applying both platforms to their marketing campaigns but being that this can easily be a costly venture, often a hard choice has to be made. In a 2012 study, WordStream dissected the many strengths and weaknesses of both options, exploring their targeting options, formats, and overall reach. Since then, Facebook has made may strides as a valid competitor to Google AdWords with revenues than have quadrupled in the last three years and rising.
Source: WordStream
Based in Rochester, New York, Netsville is an Internet Property Management company specializing in managing the Digital Marketing, Technical, and Business Solutions for our customers since 1994. For more information, please click here.
