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July 2015

A few months back we had informed you on Google’s Mobilegeddon and how it affects your rankings in their searches. The Mobilegeddon has technically come and gone, but it’s effect still remains.  As it turns out, most sites’ rankings didn’t fluctuate drastically because a majority of the “1st page” websites already had strong, mobile-friendly sites. So why am I spouting about old news that may or may not have had any effect on you whatsoever? Well,...

UX, or User Experience Design, is the process of enhancing user satisfaction by improving usability, ease of use, and enjoyment provided in the interaction between the user and the product. Essentially, it's main goal is to create a seamless, easily navigable website that is both innovative and simple to access. We've already touched upon The Benefits of Having a UX Developer on Staff before and this is essential to avoid making what are following Top 10 UX Design...

Twitter is relied on by millions of people to discover and engage in live events of all kinds. Events such as the super bowl, presidential debates, national holidays, and charity events are all being talked about on Twitter. Thursday, July 23rd Twitter released a new feature that allows advertisers to reach audiences interested in these events with the event targeting feature. With event targeting, you can be zoned in on live events and happenings. It will allow...

IPM must grow alongside the Internet and all its offerings. So while searching for new and innovative approaches to the management of Internet properties, I stumbled upon the interesting question in an Adweek Social Times Article titled, "Can a Facebook page Replace a Small Business Website?" As a business owner, you might not be able to answer that question with certainty.  The concept is intriguing so lets dive deeper. Facebook has some serious clout. It's recognizable and practically everyone has one....

First dubbed in 1999, the "Internet of things" refers to a network of physical "things" or devices such as smartphones, smart watches, televisions, and even automobiles that have the ability to connect to other devices. From refrigerators to golf clubs, more and more of our everyday devices are becoming Internet accessible providing us with instant invaluable information such as how to improve our golf swing or if our fridge is running low on beer - all info sent...

When you have projects you need to be finished in a certain amount of time, but might have the time to accomplish it what are you supposed to do? This is where outsourcing has become so huge and popular. There are hundreds of outsourcing websites available full of freelancers waiting for projects to finish for you. It's a perfect way to get the projects you don't always have the time for, to get done in a...

As Greece’s economic state within the Eurozone continues to crumble, the people of Greece have kept up protests outside of the Greek Parliament where a third economic bailout agreement is being moved forward. What does any of this have to do with Bitcoin? In countries where citizens are confident or comfortable with their national currency, the trend of acceptance for Bitcoin has been an embrace by a select few of idealists, and dismissal by the masses as a legitimate...

We've touched upon this before yet it's a topic that needs to be reaffirmed: for online success, content is king and one of the most optimum methods to gain a strong following and maximize branding is through blogging. Visualistan has put together a useful infographic specifying some of the biggest missteps in establishing a compelling blog and the best methods to avoid such indiscretions. For more tips to creating an effective blogging campaign, be sure to check out our articles citing the Top...

Finding out the latest and greatest can be difficult sometimes when it comes to technology and marketing. Luckily there are conferences and expos all over the world to help educate marketing and technology companies everywhere. These expos are a fantastic way to learn new trends and new ways to market. They are also a great way to network and develop lead generations. I have picked five of the biggest conferences and expos that would be beneficial...

People follow social media every day, numerous times a day, and social media is always constantly following you as well. Your thoughts, daily activities, photos, videos, what you eat, drink and everything else is on social media. Social media has taken the next step in literally following you with live video streaming. Two live video streaming apps jumped into the social media world at just about the same time. Meerkat was released in February of 2015 and...